Noon is a leading Middle Eastern e-commerce platform that offers a wide range of products and services, including electronics, fashion, beauty products, home essentials, groceries, and food delivery. The platform operates as both a retailer and an online marketplace, allowing local and international sellers to reach millions of customers across the region. It was founded in 2017, Noon primarily serves customers in the United Arab Emirates, Saudi Arabia, and Egypt, with a strong focus on fast delivery, competitive pricing, and localized shopping experiences.